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In the recent years, user-friendliness or usability has become a crucial factor in determining the success of a website. With the competition getting more intense by the minute, your prospects will quickly move on to another site if they don’t find your website easy to use.

Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?

Do you want users to spend time on your site and stick around long enough to convert? If so, it’s essential that your content is easy to navigate. If finding information is difficult, users will likely become frustrated and leave, in search of a site that provides a better user experience.

Reaching the top spots of the search engine results pages can improve your company’s exposure, establish you as an industry authority, and deliver the kind of ROI you want to see. So why isn’t your website ranking at the top yet? That’s the million-dollar question that every company has asked itself at one point or another. Unfortunately, there isn’t a million-dollar answer.

With traditional advertising, your ability to compete with other businesses relies on your budget. That means that if you run a small business, it’s nearly impossible to stand out next to the giants in your industry.

The first and most common reason for brand new sites on the web using a brand new domain name is just that, your site is too new and Google hasn’t had the time to discover it as of yet through their crawling and indexing process. Crawling and indexing are processes which can take some time and rely on many factors. In general, Google does not make predictions or guarantees about when or if the URL’s of your website will be crawled or indexed.

More and more web applications are being developed these days, and with each line of code being written, the potential for bugs arises. Generally speaking, the costs of fixing bugs increase exponentially the later you find them.

There’s an old saying: bad habits form from good intentions. When it comes to your site’s search engine ranking, it might be time to question some of these habits and ask yourself if they still work, or better yet, are they more of a hindrance than any help? To make it easier on you, here are five SEO habits that you need to break before Google gives your site the digital stink eye.

You’ve spent countless hours building the perfect app or reskinning that perfect app template. The interface is clean and responsive, all of the buttons work at they should, and it no longer crashes every five minutes. Time to upload it to the app store of your choice and watch the downloads roll in, right? As you may have already found out, it isn’t that simple. With over five million apps available to download, one of the biggest challenges developers face is getting their app noticed. This is where good App Store Optimization will help to set your app apart from the competition.